Context

An American startup based in Japan, providing an online business platform, sought to gain visibility over critical business flows to improve the business in a data-driven way.

  • Industry: Internet Services
  • Employees: 500
  • Location: New York / Tokyo
  • Duration: 3 months @ 4h/week

Initial Situation

Problem

The initial situation described by the client:

  • Automatic reports have discrepancies with manual checking.
  • The understanding of business flows is different between engineers and sales.
  • The CEO wants to create a weekly KPI dashboard.

Approach

Solution

The following approach has been taken:

  • Define a KPI tree.
  • Visualize the business flows and the relevant system components.
  • Architect the data pipeline and reporting system.

Outcome

Result

At the end of the project, the following result were measured:

  • Single source of truth for data.
  • Near real-time KPI tracking and dashboard.
  • Robust system architecture for reporting and data.

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